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GSK (now Haleon) were looking for a quicker, more flexible, and creative alternative to a conventional agency for the Piri brand to provide a sponsorship campaign for the ITV weather in 2021 and 2022 and a TV and digital campaign for 2022.

We developed a campaign focusing on the emotional benefits of an allergy free life using the creative idea of ‘Keep Life colourful’, showing how life does not need to be paused if you use Piri.

In 2021 volume and brand share increased and Beehive were appointed to the Nexium Control heart burn brand in the autumn of 2021.

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