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The Macallan Whisky


How do you explain a brand’s DNA through its 200-year-old history, to 1500 global staff and supply chain in an engaging, creative way?


Beehive wrote a historical novella and promoted it with a 5-minute animated film to tell the whole story.


The film was then used in shorter segments as a, both internal and consumer facing, social campaign running in 2021.

The social campaign included a series of ten chapters on the history of Macallan.

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